In order to ensure both safety and maximum braking energy feedback efficiency of pure electric vehicles when braking， the normative action of ECE law curve， I curve， fcurve and M curve are considered on braking force distribution.And combined with the fuzzy control algorithm， a fuzzy control system is proposed whose inputs are vehicle speed v， brake strength z and battery SOC and the output is braking energy feedback ratio Kr nthis basis， a regenerative braking model is established， and a simulation with ADVISOR 2002 which is embedded by the regenerative braking model under CYC_U DDS condition is carried out.The results show that the new regenerative braking strategy is 17.85%higher than the original control scheme of ADVISOR 2002on regenerative braking energy recovery rate， and the actual mileage of electric vehicle is obviously improved.